Why Have a Licensing Program?
The University's licensing program provides Xavier University of Louisiana brand management
over its logos and trademarks, thus ensuring the quality and consistency of all of the
University's merchandise. It also enables the University to generate revenue from the
sale of merchandise bearing its logos and marks. The revenue is used to support
and enhance many programs campus wide. Outside of the University, the trademark
licensing program creates a cooperative and positive working relationship with the
manufacturers, licensees and retailers who work with the University.
What Qualifies as a Trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be
associated with Xavier University of Louisiana qualifies as a trademark.
What Products Can Be Licensed?
Students, alumni and fans generate many great ideas for new University products.
Products will be considered and must be approved by the University's Licensing department.
This ensures all products associated with the University are of high quality and good taste
and, ensures the non-approval of potentially hazardous items.
Who Needs a License?
Anyone wishing to use the marks, logos and symbols of Xavier University of Louisiana must obtain a license.
What If You Do Not Get a License?
All products must be approved by the University. Failure to obtain a license or approval from the University
would be grounds for the seizure of all non-approved merchandise bearing the University's marks. It also
could result in jail time and numerous fines if convicted.
Can an Alumni or Student Group Sell Products Using the University's Marks as a Fundraiser?
Yes, but before contacting local manufacturers regarding new products, designs, or an idea for a fundraiser, be
sure to check with the University's athletic department. They will be able to identify local manufacturers
to produce the items, saving everyone time and effort.
What About Using the University's Name or Logo on a Website?
Every use of the University's trademarks requires permission. The internet has made it
easy for alumni, fans and supporters to build web pages with Xavier's name and logos,
and the University appreciates this support. However, federal trademark laws require that
the University control its name and marks; therefore, the University must be very selective
in granting permission in these and all instances. For more information, contact the University's athletic department.
Who Is Responsible for the Program?
The person responsible for the Trademark Licensing Program at Xavier University of Louisiana is:
Pat Kendrick
Executive Director of Athletics & Recreation
Xavier University of Louisiana Athletics Department
1 Drexel Drive, Campus Box 92
New Orleans, LA 70125
Phone: 504-520-7329
Email:
pkendric@xula.edu
How Can You Obtain a License Application?
Anyone who wishes to obtain a license to produce merchandise must submit a
licensing application. This application informs the University of how its
marks will be used, what type of product the applicant makes, how the
University is going to be represented, etc. Applications can be obtained by contacting:
Learfield Licensing Partners
8900 Keystone Crossing, Suite 605
Indianapolis, IN 46240
Phone: 317-669-0808
Website:
clc.com
Who Are Learfield Licensing Partners?
The Learfield Licensing Partners is the licensing representative for the Xavier
University of Louisiana. As the University's representative, Learfield Licensing is
responsible for administering the licensing program, including processing applications,
collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.
Who Is Licensed With the University?
Learfield Licensing can provide a list of current licensees for the University's merchandise.
It is typically much easier to work with an established University licensee than to try and
license a new product or idea.
The "Officially Licensed Collegiate Products" label signifies merchandise has passed the
standards of quality set forth by the University, and a portion of the purchase is returned to the University.
What Are the University's Trademarks?
The University's trademarks are any of the logos, marks, symbols, nicknames, letter(s) or word(s).
Any design that could cause public confusion due to similarity to the trademarks appearing on
this page is an infringement on the University's trademark rights.
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